Week 12 / Context + Further Thinking

For this assignment, I treated this as a very personal project that related specifically to myself and the memories that were evoked when reading the poem. In saying this, I believe that the idea of ‘quiet rituals’ can reach a wider audience as it is a reminder to participate in a ritual of your own.

So, to give context, I could see this displayed on repeat in public spaces such as an airport, train station or areas where people may need a reminder to breath or meditate for a moment.

Also, since I am not hugely skilled at the programme After Effects – I used this as an opportunity to gain further skills. I did not achieve everything I wanted to in the outcome of this, however, so I have included a few images of text that I wanted to achieve but did not manage to do.

Week 12 / Final Video

This is the final outcome of my project. Please bear in mind that when I uploaded it to youtube, the resolution was compromised.

Rationale:

In the project, I took inspiration from the poem Look Here by Rachel Bush. I toyed with a large number of typographic ideas around the concept of things being tempory, ephemeral or liminal. This I felt, however, was not successful in showing something self-reflective, memory related or overly visually appealing. From this, I found that the idea of ‘personal rituals’ was very apparent throughout the poem. I decided to depict a personal ritual of my own and use the typography element over the top in order to create something contemplative, meditative, peaceful and introspective. This is very much a personal project- showing exactly how I feel when surfing, however, I believe that the idea of rituals can relate to anyone viewing this, as a reminder to partake in a ritual of their own. The text and music help to set the mood and ambience making it a relatively calming experience.